Search Engine Optimization is a fast paced industry, and things tend to change every day. Since we have already crossed the first quarter of 2017, it is time to revisit the SEO and online marketing strategies that might help you break your business in the year 2017.
A case study by Bright Local found that 61% of Mobile users are likely to contact the local business. This shows the importance of having a mobile-optimized website.
Recently, Google announced Updating the Smartphone user-agent of Googlebot . This shows the importance Google is going to give to mobile websites.
If you are website is still not Mobile optimized, itâ€™s time to pull up your socks and revisit your SEO strategy. You can test here if your website passes Googleâ€™s Mobile friendly Test.
*Voiced Based Search Will Gain Much Deserved Importance.
As per Googleâ€™s Official Release More Google searches take place on mobile devices than on computers in 10 countries including the US and Japan.
Major Mobile makers including Apple and Google have already focused their efforts to improve their accuracy with the voice-based search feature with Appleâ€™s Siri and Google Now.
Since it is more convenient for the users to talk rather to type, it is important to have strong SEO strategy in place to optimize your website for the voice search-based results.
*Shift from Keyword-Based Search to user tntent search
In the aftermath of Hummingbird and in the era of Voice-Based search, it makes more sense to shift focus in optimizing the website based on the User-based Long tail searches rather than age-old keyword based searches. This has a better User Experience and also Better Conversion Rate. Overall, this will have a positive impact on your SEO efforts as Google will rank your website better.
*Local SEO will be more competitive
As per Searchengineland, Local Searches Lead 50% Of Mobile Visitors To Visit Stores Within One Day. This is quite an astonishing number that should compel you to devote your time for optimizing local SEO.
*Video Based Content will rule the roost
Google-owned Youtube started to display video ads at the beginning of the actual video. They also appear in the youtube search results. Furthermore, In October Google rolled- out a subscription-based video serviced called as Youtube Red. This shows how Google is serious about Video Content. The time is now ripe to jump the bandwagon and start creating some great quality videos to attract more visitors to your website.
Gone are the days when you had your length of the article to 500 words. In early 2015 many website owners realized the importance of having a lengthier content that is at least 2000 words in length for ranking higher in Google.
As a caveat, having a lengthy article is not a guarantee in itself your website will rank higher in Google. There is no point in just focusing on the length of the article if you have sub-par quality content. You need to have an article which is highly informative, educative, and most importantly try to solve the userâ€™s search intent. Also, the content does not necessarily mean a text-based article. Instead, you can focus on Info-graphics, Videos, and other mediums that your audience might be interested in.
It is high time that you start focusing on content marketing strategy rather than solely depending on SEO (especially, Google). Millions of websites have committed this mistake of focusing mostly on SEO alone and optimizing their website based on the latest Google updates.
A smart marketing would shift gears and start focusing on users and start building content based on userâ€™s requirement. For instance, if your end users spend time watching videos, it is better to focus your efforts creating great quality videos and upload them to video sharing websites like YouTube, Vimeo, and Daily Motion so as to build a fan base and drive traffic from there. This not only helps driving traffic from those websites but also acts as a social signal and will help your SEO efforts. You can experiment various other platforms including Audio/podcast sharing websites, Info-graphic websites etc.